ANDREW TRAICOS
SENIOR UX/UI & PRODUCT DESIGNER
Designing digital applications that simplify complexity and scale with confidence
I create thoughtful, user-centred experiences for enterprise, public-sector, and consumer platforms. From aviation and finance risk to energy, logistics, and e-commerce my work combines clarity, usability, and system thinking to deliver products that perform beautifully and make sense of complexity.
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Enterprise & System Design
Designing large-scale platforms that power global operations from border management to enterprise analytics and data-visualisation dashboards. I translate technical systems into clear, actionable interfaces.
Strategy & User Experience
Leading end-to-end UX design for complex products defining journeys, mapping workflows, prototyping, and delivering responsive, accessible interfaces across mobile, web, and desktop.
Design Systems & Consistency
Building scalable design systems and UI frameworks that unify products, improving development speed, and maintaining visual consistency across applications used by distributed global teams.
About Me
I’m a Senior UX/UI and Product Design Consultant with over 15 years’ experience designing complex, data-driven digital products for enterprise, public-sector, and technology organisations. My work spans industries including finance, energy, government, aviation, and SaaS domains where design must make sense of scale, regulation, and intricate operational systems.
I specialise in the full product lifecycle from research and requirements definition through to interaction design, prototyping, and high-fidelity UI. I’ve designed and delivered end-to-end web SaaS applications, enterprise tools, portals, and design systems, creating products that are both technically robust and effortless to use. Whether building new platforms or modernising legacy ones, my focus is always on clarity, usability, and performance: designing experiences that scale elegantly and work reliably across devices, languages, and accessibility requirements.
Across projects I’ve led, the challenges have often involved large datasets, complex workflows, and the need for precision under real-world constraints. I excel at simplifying that complexity structuring information, visualising logic, and designing intuitive, consistent interfaces that help people act confidently and efficiently.
I bring the perspective of an experienced consultant: pragmatic, analytical, and outcome-focused. My value lies in interrogating problems, balancing user and business needs, and delivering design systems and digital products that are as robust as they are refined.
These are some of the companies I’ve proudly worked with and designed solutions for. Visit My Work to explore the details behind each project.
My Skills and Tools
Here are just some of my skills ranging from research to design, documentation and more..
User Research
Interviews, surveys, contextual inquiry, persona development, task analysis, usability testing, journey mapping.
Information Architecture (IA)
Site mapping, card sorting, taxonomy design, content strategy.
End-to-End Design
Wireframing, prototyping (low & high fidelity), storyboarding, user & task flows, microinteractions.
Usability Testing & Evaluation
User testing, heuristic evaluation, accessibility audits, cognitive walkthroughs.
Design Thinking & Ideation
Brainstorming, design sprints, task goal mapping, sketching, workshops.
Prototyping Tools
Figma, Claude, ChatGPT, InVision, Photoshop, Axure.
Visual Design
Typography, color theory, layout design, iconography, illustration, design systems.
HTML, CSS Coding
Responsive frontend builds in HTML, CSS & JS. AI - Claude, ChatGPT
Design Tools
Figma, Adobe Photoshop, Adobe Illustrator, AI - Midjourney.
My Approach to UX and Product Design
UX is essentially more about problem-solving than it is just about visual design. As an intelligent critical thinker, I find a metric-driven, evidence-based, user-centered approach is critical to formulating the desired outcome. Click below to learn more about how I approach a project end to end.
LEARN MOREMY WORK & PROJECTS
Explore my portfolio of UX, UI, and product design work below…
I've proudly worked on over 100 websites and applications throughout my career in many interesting domains - almost exclusively as a sole or Lead/Senior UX/UI designer. Below are a few highlights showcasing various aspects of my design work.
And dozens more ...
What my clients say...
Andrew is a true ’T-shaped’ professional his knowledge of delivering digital projects is broad and strong but it's in user centred design thinking that Andy shows a depth of knowledge and experience which is hard to find. He know’s how to interoperate business requirements and to craft online journeys that are progressive and work within technical and business constraints. He is pragmatic, relentlessly hardworking, funny and a valuable member of the team.
Matt Goddard - British Gas
Lead UX Manager
I worked with Andrew for 2 years building complex solutions for Public and Private sector fraud and risk assessment. During his time, Andrew pioneered our organisation's UX/UI product strategy and embedded methodologies into our daily practices. Andrew worked on complex data driven products and tools, created our first design system and introduced high fidelity prototyping into our product processes - achieving great success with our clients.
Mark Haslam - Synectics
Head of Product Management
Working with Andrew has been a great learning experience for the entire team. He played a pivotal role in building our web design guidelines from the ground up, ensuring every element was scalable, intuitive, and beautifully cohesive. Beyond that, Andrew independently led research for our key products, translating complex data and stakeholder needs into clear, actionable insights. His ability to simplify intricate workflows without losing depth is remarkable. Andrew’s mix of UX, technical understanding, and clear communication makes him an absolute asset to any cross-functional team. A true professional who raises the bar for design excellence and collaboration.
Anil Chauhan - SITA
Lead/UX ManagerI'm also a human ...
Besides being a great UX and UI designer, I'm a father to 3 young men and I’m also pretty good at loads of other stuff too, like music, drawing, and art and I’ve got a huge list of interests ranging from Crypto, Blockchain, MMA to Ancient History and quantum mechanics to the strings on my Fender Stratocaster. I almost forgot but I'm a published author and illustrator of a childrens book and currently working on a sequel.
When no one is looking I’m either singing, songwriting, playing guitar and producing an endless number of songs under the name ‘Dirty Jackson’ or trying to finish my 360 page graphic novel.
